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Discover how to strategically invest in CX improvements by leveraging use cases. Learn to define proposal scope, identify key actors, and measure CX, EX, and business KPIs. By adopting this approach, you’ll enhance operational efficiency, sales effectiveness, and customer satisfaction, while also clearly distinguishing the ‘what’ of the project from the ‘how’.
Speakers:
Diane Otto, Sr. Solutions Marketing Manager, Avaya
Robin Foster, Marketing Director, Avaya